As commencing your eCommerce store, you likely put a lot of work for increasing sales. With extreme efforts, you design products according to the buyer’s requirement. You create a massive ornamented eCommerce website, arranges promotions to boost sales and finance in social media marketing. But the result is still delayed. There can be a plenty of reasons behind it. Maybe your traffic is huge, but viewers are not transforming into customers.
Now building a checkout experience makes it comfortable for the client but hard for developers. Therefore, if you need to bypass producing an ideal checkout from scratch, switch to Magento. We are Web Development India and Here is an excellent guide for an expert Magento developer stating how to design eCommerce site with a unique and refined cart system in its latest version Magento 2.0.
How Magento 2 retrieve a good Checkout Experience?
1. The number of steps reduced-
If we link Magento 1 to Magento 2, the checkout method is relatively faster. Magento 1 checkout process involved with nearly six steps, but now, it is cut down to two steps. The discounted number of steps has accelerated the checkout process, thus making it less likely for a shopper to leave your online eCommerce website. At the same time, buyer’s are also less frustrated by filling at least number of forms. It is good for the mobile client too as filling data into many fields can be even duller on a small screen.
2. Distraction-free checkout-
While checkout in Magento 2, there is the merest distraction on the page. Only company logo, shipping and payment tabs are accessible. Magento 1 checkout page seem to be busy, mainly when compared with Magento 2. The Magento 1 comprise various links which bring in distractions for its users. They may force the users to drive away from the checkout to another store pages. This might baffle the users.
The Magento 2 checkout page is simple. It surprise the users with its easy communication process.
3. Shipping & Payment tabs-
The shipping and billing information in Magento 1 was sprinkled in six checkout steps. It was becoming intricated for its users to figure out which data related to billing or shipping is needed for input.
Whereas Magento 2 is blessed with vast features where billing address is always correlated to the payment. When a user signs into a payment plan, s/he will meet with blank space for the billing address. While Magento 1 continuously requires a billing address. These steps are the huge barrier in Magento 1.
The current Magento 2 checkout process is divided into the steps which are associated to payment and shipment. Everything linked to each part is in the similar tab. This rare separation in Magento 2 create the process flow better and discharge the same confusion present in Magento 1.
Not only this, Magento 2 issue more payment options like PayPal and Braintree previously mixed. This ultimately reduces dropped carts by submitting the payment options.
4. Automatic guest checkout-
Magento 2 grant its users to led to a guest checkout page. It starts with registering an email address which suits the existing account, shipping and billing information which is automatically created.
Magento 1 allows a complicated interface to track order for guest, while Magento 2 guest users can build an account on the order master page and save their information. This also supports the users to be repeat shoppers.
5. Intuitive design-
Intuitive design is crucial when designing a good checkout experience. It implies there is a locus on experience and creating it effortless for customers to complete tasks.
The Magento 2 checkout is more natural than Magento 1. One can recognize the difference between the two with the arrangement of gift options and discount codes. For instance, Magento 1, allow the rebate code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to view the rebate code box in the payment section.
There is not just one reason for users to ditch the shopping cart. There can be several reasons for focusing on designing a better checkout experience.