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Top 10 Design Trends for Website in 2018

Top Design Trends
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If you are looking for top design trends in 2018 than this article is for you.An e-commerce website does need a website full of latest designs and layouts. To offer an outstanding shopping experience online the website should be user-friendly. Online shopping has become a preference for many shoppers across the globe. The website owners want to hold the visitors for a longer time on their websites. There is the requirement of creativity, ingenuity, and a deep level of understanding of consumer buying behavior for designing the perfect shopping experience on the e-commerce website. A different kind of approach will help your site to rise above authority and multiply the conversion rate of the e-commerce store. Here is some website design which helps in bridging the gap that plays a notable role in holding users’ interest in e-commerce websites. Web Development India can help you to hire magento developer to design your magento website at affordable price.

Top 10 Design Trends for Website in 2018

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1.Larger background images:

It will make a deeper impact on users if you use larger background images. These images captivate the users and drive them to explore the website in a better way. To ensure the best user experience for all this design technique can be a minimal idea. The themes also offer e-commerce growth. A lot of time we scroll through a product and find a bulk of information about the product which people don’t like. When there is a shortage of time, users do not want to read the entire description given for that particular product either they prefer to pay attention to effective images. The pictures associated with the website’s product pages will create the first impression on users. For the gift shops and fashion e-commerce websites, this trend is very useful and especially important.

2. Background videos:

Designing websites do not necessarily build static experiences.As the web technologies are rising, it is easier to add videos and create a rich experience for your website. The website becomes more interesting and immersive by these videos. If you use large browser sized videos then these become more remarkable. Background videos provide the background for the webpage. Websites with larger background videos help to create a special mood and atmosphere to demonstrate a particular product in action.

3.Mobile Friendly Design:

There is an increase in usage of mobile for web browsing and purchasing.There is a need to shift the design priority according to the mobile browsing. Designers need to focus more on the core content of a website as per the restrictive mobile screens. This means stripping back the unnecessary elements that would usually appear on the desktop format. Features such as large full-width images, clear CTA’s, obvious and sensible icons and hidden menu navigations must be considered by the designers. Designing a website in a way that is meant for mobile devices prior to its accessibility for large-screened devices.
Every eCommerce website is centered around making a mobile responsive design.


The animation is the feature that makes a website more appealing. The homepage is introduced in its UI provisions, with a higher visual by including GIFs, cinemagraphs, and full-screen video. The homepages and landing pages of the e-commerce website where grabbing a user’s attention are key animations should start appearing.It is one of the most current and the coolest trend in eCommerce web design industry. Many e-commerce websites have started integrating animations into their designs. These animations make the website alive and impressive.

5. Use of Bright Colors:

Use of bright colors on your website will help you to pull more customers towards your website. Colors affect the subconscious mind. We can associate colors with emotions, concepts, actions, and qualities. Flashing an error message using red color in your shopping cart is an effective way of getting your customer’s attention. Use not more than three main colors and keep your website clean and simple.


Responsiveness is necessary for your website. The website is easily accessible through any device by these responsive techniques.As People are using their smartphones for everything. This means that the need for mobile compatible websites. On a variety of platforms, responsive websites are scaled. If the website is easy to access the phones then this ensures that a website will be visited by more clients.Many responsive web design testing tool that can be used to ensure the responsiveness of the websites.


Card-like layouts is one of the website design trends. A lot of website owners have included the elements of card-like-layouts in their websites. To offer an extended user experience to the visitors browsing their websites these are very helpful. For short pieces of texts, images, as well as a few buttons Card designs, is a perfect option to choose. Card-like-layout offers a slight product information and ensures the info is delivered within seconds.


A cinemagraph is a still picture or a photograph which has an added small, repeating animation. The effect is a sort of mini-video experience are eye-catching. Cinemagraphs are still pictures with little animations added to them.This gives a superior web-based shopping knowledge to the clients. Cinemagraphs are more captivating than pictures.

9.Fewer Menu Options:

Quicker navigation menus are required to improve the user experience as there is an increase in demand for speed and ease. By allowing UX to be intuitive and interactive, their focus on advanced product level filtering, ultimately saving users time. This concept is often seen in designs based on the user taking actions one step at a time.

10.Easy to Operate:

The eCommerce websites did not have a great user experience in the previous times. People had to spend a lot of time to locate a product of their choice. Nowadays, e-retail stores like Amazon, Flipkart, eBay and others have started to enhance their user experience. It has become quite easy to find a specific item just by putting in the right keywords and phrases in the “Search” tab.
These are some other website design elements which are in demand. Websites must contain the elements which suit the layout of their website. Websites are providing an exceptional browsing experience to the users. To provide your users a refined user experience these website design trends are important and you can hire top Magento development company for all you design and development need.


Sanjay Ballav is Director and loves to share and write on latest technology trends on opens source. He has rich experience of working in ecommerce domain. Has constantly been involved with startup fraternity and nurturing their ideas with help of technology


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