The correct SEO strategies and Conversion rate Optimisation can double the sales and organic traffic.This goes step by step starting from Generating more organic traffic,boosting conversions thus increasing sales and somehow keeping them engaged and the finally turning them into fans so that their visits are repeated. It sounds unrealistic — but isn’t.
Doing a SEO of an eCommerce website for search engine friendliness is more complicated than optimizing a normal website. Product landing pages are numerous, there are so many headings involved, multiple CTAs need to be optimized in each product page, negative keywords need to be monitored and much more.
SEO Best Practices for E-Commerce Website
It is not possible to cover the SEO practices in one article.In this researched article we shall bring forward most important SEO practices that will help increase your online sales manifold. We will be lending our ears to experienced marketers from third.co.uk whos’ advice is priceless in these transitioning times. The will tell you that the major highlight of your SEO strategy should be psychology of your visitors more than the technical aspect of your website.
Search Engine Optimization is a never ending process
1. SEO Audit
This is will help us understand where does our website stand right now and what should be done to get going forward.It will help us find the page rank vulnerabilities in the website.
The tools like SEO Auditor,SEOptimer,SEMrushScreaming frog etc help us check our duplicate content,Highlight missing tags and bring to our notice all other factors which will be pulling the rank of our website down.
2. Keyword Research & Planning
Keywords play an integral part in generating traffic to your website.Research and Planning will help making a list of High quality keywords that can be targeted.Choice of keywords depends on search volume ,high ranking & demand.
Placement of such keywords should also be strategic. They can appear in Page title,Meta description,Header etc. Long tailed keywords are easy to match search phrases and thus reap higher results.
3. Competitor Analysis
Watch out for competitors strategies ,review them analyse them and spot the keywords they are using for SEO optimization. Focus should be on how the keywords are placed in the product landing pages, the semantics used for keywords and also internal links created within the website.
4. Be Mobile-friendly
Please take mobile revolution seriously.Morethan 50% of the traffic of a Ecom website originates from Mobile devices.The dwell time can only be increased if the website is Mobile friendly.Delays in developing mobile site can reduce the online business to a large extend.
5. Include Customer Reviews
Including customer reviews can dractically increase the organic traffic to your website.The reviews will have adequate keyword density which can invite search engines to crawl ans optimize for page ranking.
6. Optimize Page Loading Speed
Page loading speed can hit the profitability and ranking severely.around 47% of the customers expect the page to load in 2-3 seconds. Each second of delay in page loading will drop the conversion rate.
7. Include Product Rich Snippets
Rich Snippets have star ratings and viewer statistics and even prices in certain cases.Snippets are the words which describe the search result.
8. Create Search Engine Friendly Permalink Structure
Premalink structure should be self explanatory to the search keyword.Premalink should mark the relevance of the content to the page and should be unique and page wise.
9. Configure an SSL Certificate
SSL certified website are more secure and is a key ranking criteria for Google for Ecom websites.
PCI compalince and secured data and improving brand image are other benefits of the SSL certificate.
10. Use Google Webmaster Tools
Webmaster is a free tool to find and fix SEO realtedproblems.Integration of Google webmaster tool,Google ADwords & Google Analytics is much recommended.
11. Integrate social media on product pages
Integration of Social media website will help increase traffic.Instagram,Facebookcomments,Pintrest Pins & google +1 can presesnbtsocial proof for your website.Photos of happy customers can boost sales too.
12. Relevant Is No Longer Good Enough
Google aspires to become the best answer engine so if ur website doesn’t have keywords which is relevant to people’s search.You would not last long on top spot.
13. Identity Is Important
Google verifies and understand the searchers identities and interests.It also want the indentity of the authors to connected with the kind of stuff that he masters in writing.It also wants to know how trustworthy and authoritative the content is.
14. Sites Must Get Attention By Standing Out Amid The Noise
The thing which is affecting SERPS is rich snippets and authorship.In near future it will become very hard to compete and win attention for your website in comparison to the ones using these tools.
15. Site map is a must
You should make sure that u create and submit a sitemap for your websites. Without a sitemap search engine crawlers always have difficulty in crawling your pages.
Site map makes it easier for crawlers to crawl your contents whenever you update your websites.
16. Create a Robots.txt file
This file plays a important role even if it’s empty, don’t forget to have this file on your site.
This file directly tells the search crawlers what NOT to index on your sites so you avoid displaying unwanted pages.
17. Meta description
Meta description is a small brief just under the title ,which needs to be catchy to that the users is compelled to visit your website.
The clicks on your website will increase beachside of the compelling meta description.The meta description should not be copied from your own articles.its is preferred that you write a fairly embedded,full of key words meta description.This is the only way you can satisfy bother the user and search engines.
17. Internal Linking
This is when you link pages of your website to other pages within your website.
Internal linking helps you to establish your own anchor text, this in turn might help you with ranking for your keywords.
SEO Best Practices for E-Commerce Website
Don’t pack all your pages with internal links otherwise google will think you are doin something suspicious since google is smart it will easily pic up this.
It is suggested that you should place internal links only where it is natural to do so.Anchor text variety is much appreciated by google than similar anchor text.
Our focus should be on building a website which is useful to both your visitor and search engine.
These were a few useful tips which might increase the traffic if done with a focused approach. This was just the tip of the iceberg.
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